Salvatori’s Graphics
The primary focus of my work thus far has been for Salvatori’s Authentic Italian Eatery. My friends Sam and Angel Leto opened the first restaurant in 2006. Within a couple of years, I saw that there was a need for more professional design work and I went back to school specifically for the business.
In 2018, the business was sold and I was not retained for web and design. Here is a sampling of the work that I had done for the company. Please note that the resolution has been reduced so that the images are not reproduced.
Logos & Branding
Company Logo
Branding Style
For Salvatori’s, I chose to draw inspiration from Old World, Grunge, and Art Nouveau styles.
Menus
Current Main Menu
Previous Menu with Vinyl Cover
Wine/Dessert Menus & In-house Promotions
Carryout Menu
Facebook Advertisement
Facebook was an invaluable tool to promote the restaurant. Each advertisement would receive several thousand interactions and often would be delivered to tens of thousands. Here is a very small sample of the paid and unpaid posts that I created over the years.
Additional Advertisement
Printed Advertisements
Although print advertisement was not a major part of our strategy, over the years I did create a number of adds designed for print. Here is a sample.
Click Advertisements
Other
Paper Gift Certificates and Gift Cards
Redesigned Street Sign (New Haven)
Damaged Photo Restoration
It was important to the owner to use an old, damaged photo as part of the company’s branding. Here is a comparison of the original scan and the retouched image that was ultimately used on the cover of the menu.
Online Application Integration
I created a document that imported the XML data produced by the company website.
